Is planting trees greenwashing?
Yes, it can be. We've been planting trees since day one and there weren’t many of us doing it back then. Putting roots in the ground is just one part of our responsibility initiatives, but it’s the part we are most known for.
It’s a simple, direct and real way for our community to give back with every purchase. Many other businesses now choose to plant trees too which we love, but no matter whether it’s popular or not, we’ll keep on planting trees today and tomorrow as we always have.
Are trees good for my wellbeing?
The simple act of being calm and still amongst the pines, soaking up the sights and sounds of nature around you is proven to reduce stress and anxiety, improve recovery time and help us feel restored and balanced.
Are trees good for the climate?
Forests store carbon and prevent warming. Tropical forests alone hold more than 210 gigatons of carbon, seven times the amount emitted each year by humans. Protecting rainforests and planting for regrowth could mitigate up to 50% of net global emissions through 2050.
Do trees purify the air?
Through their leaves and bark, they absorb harmful pollutants and release clean oxygen. In urban environments, trees absorb pollutant gases like nitrogen oxides, ozone, carbon monoxide and sweep up particles like dust and smoke.
What about water and soil?
Trees purify soil and prevent flooding, erosion and landslides. They absorb Nitrogen, Phosphorus and other pollutants from nearby streams and water sources. They capture rainwater naturally and slow down water absorption which prevents natural disasters.
Does planting trees help wildlife?
75% of land animals and plants live in forests. A single tree can be home to hundreds of species and a square kilometre of forest may be home to more than 1,000 diverse and vital kinds of life.
What about food production?
Fruit, nuts, berries and leaves are a direct and natural source of nutrition for both humans and animals. This empowers people to grow food in a sustainable way, creating skills, local jobs and independence from outside aid.
Do the locals benefit from tree planting?
Responsible forestry creates skills, jobs and an economy. Sustainable tree farming provides timber to build homes and shelters, and wood to burn for cooking and heating. This slows climate migration and encourages tree planting rather than tree removal.
What about forest fires?
Rewilding is a great way to restore environments. Forest fires can significantly damage the soil, surrounding landscape and wildlife. Reforesting the land heals the damage caused, bringing back wildlife and the natural life cycle of the forest.